1. What are some common human
factors that influence design? Select all that apply.
Answers
·
Income
·
Fear
·
Misjudgment
·
Prejudice
·
Impatience
2.
Consider the psychological concepts explored in this lesson. Which of the
following is an example of a mental model?
Answers
·
Using
a key to turn the ignition of a car to start it
·
Driving
a car
·
Parking
a car in a garage
Answers
·
feedback loop
·
value
proposition
·
human
outcome
·
reinforcement
Weekly Challenge 3:
Define user problems
4. What is the key attribute of a strong problem statement?
Answers
·
Action-oriented
·
Open-ended
·
Design-focused
·
Human-centered
Answers
·
Sadia
is a technology enthusiast that uses desktop and mobile devices, and wants to
stay up-to-date on the most relevant technology releases.
·
Users
browse in the mobile app store because they may want to purchase a mobile game
or productivity app.
·
Lawrence
is a painter who needs a way to find the best deals on art supplies, because he
wants to save money on the cost of his materials.
·
Kwame
has lots of friends in his address book, and he is confused about how to
organize his contacts when he gets a new phone.
Answers
·
By
reviewing previous design iterations, and why these did not meet user needs
·
By
telling the designer what the user really needs, which defines the goal clearly
·
By
explaining how target users currently satisfy their needs, which sets a
benchmark
·
By
explaining findings from user research, which establishes a hypothesis
Answers
·
In
a mind map
·
In
a research plan
·
In
a success benchmark
·
In
a hypothesis statement
Answers
·
Ask
your team to collaborate on a list of possible user needs
·
Define
the problem as something that your UX team can solve
·
Write
user stories again to find out what users need from your product
·
Create
more user personas to understand who your users are
Answers
·
Where
does the user go after they experience the problem?
·
Where
is the product that the user frequently uses located?
·
Where is the user when they are using the
product?
·
Where
does the user want to be when they experience the problem?
The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.
Answers
·
Why
·
Where
·
What
·
When
Answers
·
What
does the product do?
·
Why
should the user care?
·
What
features should the product include?
·
What
target users should the design consider?
Answers
·
Explain
the value of the product
·
Develop
a high-fidelity prototype of the app
·
Review
the official value proposition list
·
Create
user personas for the target user group
Answers
·
Provide
as many features as possible, so that benefits reach the most diverse audience
·
Pair
user personas with value propositions that meet their greatest pain points
·
Select
features that meet design best practices and test these with real users
·
Test
the app prototype with designers to learn if features meet common user problems
Answers
·
the user’s need
·
the
user’s design expectations
·
the
user’s preferred product features
·
the
user’s target demographic
15. Can an effective problem
statement help UX designers set benchmarks for success?
Answers
·
Yes. Problem statements explain the user’s
need, which helps designers benchmark a successful design solution.
·
No.
Problem statements address the process of solving a design problem, and do not
address how to set success benchmarks.
·
Sometimes.
Problem statements may address benchmarks for success later in the design
process, after prototype development and user testing.
Answers
·
True
·
False
Answers
·
Who
is likely to use the product?
·
Who is experiencing the problem?
·
Who
has given up on meeting their needs?
·
Who
has pain points for which there are limited design solutions?
Answers
·
How
much should the product cost?
·
What
target users should I design for?
·
What does the product do?
·
Why should the user care?
Answers
·
Yes. The goal is to identify what’s truly
valuable to the user, and connect benefits and features to actual user needs.
·
No.
The goal is to develop value propositions that are different from the
competition, and to ensure features and benefits exceed those of competitors.
·
Sometimes.
The goal is to balance the needs of users with design best practices, and
target designs to users most likely to appreciate them.
Answers
·
It is narrow enough that it can be solved by a
design solution
·
It
is targeted enough that one solution can solve the problem
·
It is broad enough to allow for some creative
freedom
·
It
is specific enough that the design solution is apparent
Answers
·
The
design team’s perspective
·
The
developer’s perspective
·
The
problem’s perspective
·
The user’s perspective
A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product’s features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users.
What are the next steps the designer needs to take to develop a value proposition? Select all that apply.
Answers
·
Review the official value proposition list
·
Begin
market research to set a product price
·
Conduct
user research to identify pain points
·
Connect the features and benefits with the
needs of users
Answers
·
Outline
of the user’s experience with the design
·
Explanation
of why the user has the need
·
Description
of the user’s need
·
Summary
of the user’s demographic profile
Answers
·
Understand
constraints
·
Define
deliverables
·
Identify
target users
·
Set benchmarks for success
Answers
·
What
features should the product include?
·
What
target users should the design consider?
·
What
does the product do on the backend?
·
Why
should the user care?
An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.
Answers
·
Where
·
Who
·
When
·
Why
Answers
·
set
of constraints identified in the user research plan
·
actionable
series of steps captured in an empathy map
·
clear
description of the user’s need that should be addressed
·
educated
guess about what the solution to a design problem might be
28. A designer
reaches the final stage of building value propositions. They review their
official value proposition list. Using this list, how can they make sure their
product stands out from the competition? Select the two that apply.
Answers
·
Remove value propositions
that are offered by competitors
·
Identify their product’s
unique value propositions
·
Create new value propositions to align
with the competitor’s product
·
Schedule a round of user research to
validate their value propositions
29. In the 5 W’s
framework, researchers ask five “w” questions based on who, what, when, where,
and why. Which of the following is an example of a good “why” question?
Answers
·
Why is the user in the target group?
·
Why is the problem worth a designer’s
time?
·
Why is the problem
important?
·
Why has the problem not yet been
solved?
Explanation: This question looks further into
the underlying causes and motives behind the user's troubles, so offering
significant insights into the issues that the designer's product wants to
tackle.