1. You’re looking to do visuals-first advertising online. Your
go-to social media platform should be:
- Facebook
- TikTok
- Instagram
- LinkedIn
Explanation: It is
my opinion that Instagram is an excellent option for advertising that focuses
on images. One may compare it to a digital art museum, where your pictures have
the opportunity to truly shine. In addition, it is essential to attract
attention when scrolling, and a captivating picture or video may do wonders for
your chances of success!
2. You’re looking to build a community online. Your go-to social
media platform should be:
- TikTok
- Facebook
- Instagram
- LinkedIn
Explanation: For
the purpose of constructing a community, I would recommend using networks such
as Facebook or Reddit. Additionally, they provide more comprehensive group
features and debates, which makes it simpler for those who have similar
interests to gather together.
3. Microsoft’s “Guidelines for Successful Blogging” are not in
Microsoft’s official Employee Handbook, but the rules are manageable and
understandable. Which of the following is part of “Microsoft’s Blogging Policy
& Guidelines”? (Select all that apply.)
- Your blog posts
should garner as much reaction as possible
- Make friends with your corporate
communications department and learn how to work with them
- There is no need to identify yourself
- Respect existing confidentiality
agreements
4. Determine whether the following statement is true or false:
Consumers today expect brands to be present on their favorite social media
platforms.
- False
- True
Explanation: Indeed!
Consumers often anticipate that companies will have a presence on the social
media platforms that they like to use in this day and age of digital
technology. Brands have the opportunity to engage with their audience in a
manner that is both direct and engaging via the use of social media. This
allows them to communicate information, solve complaints, and establish
communities. It is now a common expectation for companies to have an active and
engaging presence on social media platforms such as Facebook, Instagram, and
Twitter, amongst others, in order to retain a connection with their consumer
base.
5. Of the three core values that a social media policy should
achieve, which category does the following statement fit in?
“Nordstrom makes it clear that employees
can be held legally responsible for what they post, so they should make sure
that they stay within the company guidelines. “
- A social media policy must guard
against legal risks to the organization
- A social media policy must empower its employees
- A social media policy must protect the brand
Explanation: The
assertion that you made is consistent with the fundamental principle of
"Legal Compliance" that is included in a social media policy. The
fact that workers may be held legally liable for their postings is emphasized,
and they are encouraged to adhere to the parameters set out by the organization
in order to guarantee that they are in accordance with the law. This is a
typical component of social media policies, and its purpose is to safeguard
workers as well as the firm from any possible legal situations that may arise
as a result of information posted online.
6. Is the following a quality of a website or a blog?
There is a transactional functionality.
- Blog
- Website
Explanation: Websites,
as opposed to blogs, are often referred to as having transactional capabilities
since it is a characteristic of websites. When a website is said to have
transactional capability, it means that it enables users to participate in
transactions, such as making purchases, filling out forms, or dealing with
e-commerce capabilities. This attribute is more typically linked with wider
website functions that go beyond conventional blogging activities. While some
blogs may contain components of transactional functionality (for example,
enabling readers to buy things mentioned in the blog), this characteristic is
more usually connected with broader website functionalities.
7. Which benefit of blogging is the following an example of?
Posting valuable content consistently
helps elevate a company as a trusted resource within their industry leading to
more visitors, more potential customers and more sales.
- Build
credibility
- Expand your content’s reach
- Make authentic connections
- Search Engine
Optimization
8. Which of the following is a soft skill?
- Engineering
- Microsoft Office
- Leadership
- Copywriting
Explanation: The
term "emotional intelligence" refers to a "soft skill." The
capacity to engage with people in a productive manner is enhanced by a person's
possession of soft skills, which include personal characteristics and
interpersonal abilities. Understanding and being able to control your own
feelings is an essential component of emotional intelligence. Additionally, it
is important to be aware of and sensitive of the feelings of other people. The
development of good connections, the ability to communicate effectively, and
the ability to navigate social circumstances with empathy and understanding are
all significantly fueled by its presence.
9. IBM works with employee bloggers, training them to advance
the company’s goals and corporate reputation. Which of the following is part of
“IBM’s Blogging Policy & Guidelines”? (Select all that apply)
- You must make it clear that you are
speaking for yourself and not on behalf of IBM.
- IBMers are personally responsible for
their posts. Be mindful that what you write will be public for a long time
— protect your privacy.
- You may cite or reference clients, partners, or
suppliers without their approval.
- You do not need to make yourself or your role at
IBM known.
10. You’re looking to reach the largest possible audience with
the most precise targeted advertising tools. Your go-to social media platform
should be:
- Instagram
- LinkedIn
- TikTok
- Facebook
Explanation: Facebook
might be the social media platform that you should go for if you want to reach
the widest potential audience while maintaining a high level of precision in
your targeting. A wide variety of targeting choices, including demographics,
hobbies, behaviors, and more, are available via the advertising tools provided
by Facebook. You will be able to reach a large number of people while
simultaneously guaranteeing that your advertisements are viewed by those who
are most likely interested in the product or service you are offering. Ensure
that you fine-tune your targeting parameters in order to get the highest
possible level of accuracy with your campaign.
11. Which of the following are good general guidelines for a
corporate blog? Select all that apply.
- Blog posts should not disclose any
information that is confidential or proprietary to the company
- Blog posts must respect copyright,
privacy, fair use, financial disclosure, and other applicable laws
- Employees can imply that they are speaking on
behalf of the company
12. Determine whether the following statement is true or false:
When an employee posts from a personal account, it is not important that they
use the appropriate tone and messaging.
- False
- True
Explanation: False!!!
In spite of the fact that they are posting from their personal accounts, it is
essential for an employee to maintain a proper tone and message. When it comes
to the digital era, the boundaries between personal and professional life may
become more blurry. The things that workers publish on the internet can reflect
not only on themselves but also on their business. It is common practice for
businesses to urge their staff to be conscious of their internet presence since
it might have an effect on the reputation of the firm. Even on personal
accounts, it is a good habit to have a courteous and professional tone. This is
particularly important in order to maintain a favorable image.
13. You’re looking to do mainly B2B (business to business)
marketing and to post job applications. Your go-to social media platform should
be:
- Instagram
- TikTok
- Facebook
- LinkedIn
Explanation: For
business-to-business (B2B) marketing and submitting job applications, LinkedIn
is the social media network that you should use. Due to the fact that it was
developed expressly for professional networking, it would be an excellent
platform for companies that are looking to reach other firms. An audience of
professionals who are actively seeking for material connected to business may
be reached via the sharing of industry insights, the establishment of
connections with other professionals, and even the posting of job vacancies.
This is a strong tool that can be used to sell your business-to-business
services as well as identify new workers.
14. You’re looking to advertise
specifically to teens. Your go-to social media platform should be:
- Instagram
- Facebook
- TikTok
- LinkedIn
Explanation: You
may want to consider using Snapchat or Instagram as your primary social media
channels if you are trying to reach a teenage audience. These two platforms are
very well-liked among younger groups, and they both include features such as
Stories and filters that are particularly appealing to adolescents. In
addition, TikTok is becoming more popular among young people. It is possible
that the type of your material and the special interests of the young audience
you are attempting to attract will influence your choice of platform. This is
because each platform has its own set of features that are unique to it.
15. Which part of your LinkedIn profile
should be your virtual elevator pitch?
- Summary
- Background
- Skills & Accomplishments
Explanation: Both
the title and summary of your LinkedIn profile serve as a kind of elevator
presentation for your profile. Your professional identity or value proposition
should be concisely captured in the headline, which is the first thing that
people notice when they view your content. A quick review of your experiences,
talents, and what sets you apart from other candidates is provided in the
summary, which gives a chance to elaborate on this specific point. To put it
simply, it is your opportunity to leave a strong impression on everyone who
happens to come across your profile.
16. You are a fashion brand looking to
create an immediate avenue for shopping. Your go-to social media platform would
be:
- Instagram
- Linkedin
- TikTok
- Facebook
Explanation: Instagram
has the potential to become your go-to social media tool for the purpose of
establishing a quick shopping channel. Instagram provides tools like as
Instagram Shopping that enable companies to tag items in posts, stories, and
reels. This gives users the ability to browse and buy things right inside the
site itself. Considering that it offers a shopping experience that is both
visually attractive and smooth, it is an excellent option for fashion firms who
are trying to increase their sales.
17. What is a corporate social media
policy intended to achieve?
- Increase sales, protect the brand, guard against
legal risks
- Attract influencers, empower employees, guard
against legal risks
- Empower employees, protect the brand,
guard against legal risks
- Protect the brand, discourage employees from
posting on personal accounts, guard against legal risks
18. Which of the following is not included
in establishing a corporate social media policy?
- Verify employees’ responsibilities
- Reinforce what’s considered confidential
information
- Authorize
graphic design and image specifications
- Provide a plan for dealing with conflict
Explanation: The particular act of producing viral material is often unanticipated and is not something that can be specifically specified in a policy. However, the firm may have the intention of creating content that is both engaging and shareable as a goal. Guidelines for employee conduct, legal compliance, the safeguarding of sensitive information, and overall brand image on social media platforms are often the primary objectives of a social media policy rather than other aspects of the policy. In contrast to being an activity that can be directly controlled, virality is more of an effect.
19. Which of the following is not a benefit of blogging for your
business?
- Establish your business as an industry thought
leader
- Selling your products and services
online
- Provide a boost to search engine optimization
efforts
- Connecting people to your brand
20. Which of the following is not a benefit of blogging for your
business?
- Increase sales, protect the brand, guard against
legal risks
- Attract influencers, empower employees, guard
against legal risks
- Empower employees, protect the brand,
guard against legal risks
- Protect the brand, discourage employees from
posting on personal accounts, guard against legal risks
Explanation: Not
only is the success of a blog post becoming viral not a typical or promised
consequence of blogging, but it is also not a guarantee that it will be
successful. The creation of material that is both shareable and engaging is a
goal; yet, the achievement of viral success is often contingent on a number of
external elements that are difficult to foresee, such as timing, audience
reaction, and external trends. It is most often connected with blogging with
the development of a long-term following, the enhancement of search engine
optimization, and the establishment of authority in a certain industry.