1. True or false: The use of advertising to support free or
inexpensive content is new in the digital age.
- True
- False
Explanation: Refuted.
The use of advertising to fund material that is either free or affordable is
not a new concept in this era of digital technology. The use of this method has
been widespread for a considerable amount of time, even in more conventional
forms of media such as newspapers, radio, and television. For decades,
advertising has been an essential kind of revenue source that has been used to
balance the expenses of generating and delivering content.
2. True or false: An ad blocker will stop a site from saving a
cookie in a browser.
- False
- True
Explanation: Indeed.
The ability of a website to save cookies in a browser may be prevented by using
an ad blocker. It is common for ad blockers to prevent not just the display of
commercials but also the tracking scripts and cookies that are linked with
them. These are the tools that websites employ to gather user data in order to
conduct targeted advertising.
3. In addition to the settings on a device, some platform
specific privacy settings can include:
- Deleting a post
- Turning off incoming messages
- Customizing publicly accessible information
- All of the above
4. Advertising that is relevant to the specific viewer of a page
or site is called…
- Data-based
Advertising
- Tracked Advertising
- Contextual Advertising
- Per-person
Advertising
Explanation: Advertising
that is tailored to the particular individual who is seeing a page or website
is referred to as "targeted advertising" or "personalized
advertising." In order to provide material that is more relevant and
suited to the viewer's interests, demographics, and online activity, as well as
other criteria, this sort of advertising often takes into account these
aspects.
5. In the advertising ecosystem, the regulators and gatekeepers
include: (Choose all that apply)
- Advertisers
- Browsers and
Device Platforms
- Industry Organizations
- Governments
6. First party data is different from third party data, because…
- Third party data is gathered about a consumer’s
browsing habits without them knowing it
- Third party data is information shared between
trusted partners
- First party
data is available to anyone who owns or manages a website
7. Generally, laws written to protect consumer privacy focus on:
(Choose all that apply)
- A consumer’s right to profit from their own data
- A consumer’s right to opt in or out of
data collection
- A consumer’s right to know the data
that is being collected about them
- A consumer’s right to remove data that
has been collected about them
8. There are a number of laws that governments around the world
have put in place to protect consumers and their privacy. Some of the most
prominent ones are: (Choose all that apply)
- GRDE
- CCPA
- COPPA
- GDPR
9. The GDPR law that regulates the use of consumer data requires
that consumers can ask to download the data that was collected about them by
websites.
- False
- True
10. In addition to industry self-regulation, most large online
platforms and websites have:
- An Internal Watchdog
- A Government Representative
- A Data Policy
11. True or false: COPPA was signed into law to protect children
online.
- False
- True
Explanation: Indeed!
It is true that the Children's Online Privacy Protection Act (COPPA) was passed
into law in the United States in order to safeguard the privacy of children who
are less than 13 years old while they are in the digital realm. With the goal
of providing parents with control over the information that is acquired from
their young children while they are using the internet, the Children's Online
Privacy Protection Act (COPPA) sets specific standards on website operators and
online services that collect personal information from children. Before
collecting, using, or disclosing any personal information from minors, it is
necessary to seek the agreement of their parents. A significant piece of
legislation, the Children's Online Privacy Protection Act (COPPA) is designed
to protect the privacy and safety of children while they are using the
internet.
12. VPN stands for…
- Virus Plotting Network
- Virtual Private Network
- Volumes Prioritized Network
- Verified Platform Network
Explanation: The
abbreviation for "Virtual Private Network" is "VPN." A
private and secure channel for the transfer of data between your device and a
distant server is made available by this technology, which enables you to
establish a connection that is both encrypted and secure over the internet.
When using the internet, virtual private networks (VPNs) are often used to
improve users' privacy, security, and anonymity. They are useful for a variety
of reasons, including gaining access to material that is prohibited to a
certain location, ensuring the safety of online conversations, and shielding
sensitive information from listeners or hackers who may be attempting to access
it. Have you ever used a virtual private network (VPN)?
13. You can change the tracking setting on most devices to allow
or stop an app’s or program’s information gathering about your browsing habits.
- False
- True
Explanation: Unquestionably!
It is possible for users of a variety of devices and operating systems to
exercise control over tracking settings and to regulate the information that is
gathered by applications or programs. There are often choices available under
these settings that allow you to restrict or prevent the gathering of data
pertaining to your surfing behavior, location, and other personal information.
It is possible to improve your privacy by taking control of these settings,
which will also provide you with more transparency and control over the way
your data works. Taking the time to evaluate and modify these settings in
accordance with your individual interests and concerns about privacy is a
recommended practice.
14. Data-based advertising allows advertisers to:
- Tailor ads that are more interesting for a consumer
- Tailor ads that
a user has requested via survey
- Tailor ads that are built specifically
for a consumer
Explanation: However,
despite the fact that data-based advertising has advantages in terms of
targeting and efficiency, it also raises issues over the safety of personal
information and privacy. Within the ever-changing environment of digital
marketing, one of the most important challenges is to find a way to strike a
balance between successful advertising and preserving the privacy of users.
15. True or false: an advertisement for a running shoe on a
running website is most likely a data-based advertisement
- True
- False
Explanation: Indeed!
Data-based advertising is probably responsible for the appearance of an
advertisement for a running shoe on a website that is dedicated to running.
Under these circumstances, the website is most likely making use of data, such
as the preferences of the user, the history of browsing, or demographic
information, in order to provide targeted advertisements that are relevant to
the interests and preferences of the site's users. The goal of data-based
advertising is to give consumers with an experience that is more customized and
engaging, while simultaneously maximizing the efficacy of advertisements placed
by advertisers. Within the realm of digital advertising, this is a technique
that is often used.
16. Most free or discounted online content is supported by…
- Online
advertising
- Local government
- Creators
- Corporate philanthropy
Explanation: Public relations! Advertising money is often used to finance the
majority of free or subsidized content that can be found online. Websites,
mobile applications, and other online platforms often provide users with
material or services at no cost or at a reduced cost, with the expectation that
they may make revenue via advertising. The users of these platforms are
provided with access to material or services without having to pay a direct
price in exchange for the advertisers that pay for space on these platforms in
order to reach the user base of the platform.
17. A tool that can be added to your browser to prevent a
website or online server from storing information in your browser is called a…
- VPN
- Cookie blocker
- Ad blocker
Explanation: A tool
that may be added to your browser to prevent a website or internet server from
keeping information in your browser is often referred to as a "browser
extension" or "browser plugin." This tool can be activated by
clicking on the "Add" button. The purpose of these extensions is to
improve the functioning of your web browser, and they often incorporate
features that are linked to privacy and security.
An extension that helps restrict the monitoring and storage of
information on websites is sometimes referred to as a "ad blocker" or
a "tracker blocker." This extension is a special sort of extension.
It is possible that these solutions will assist in preventing certain kinds of
adverts and will also prevent third-party trackers from gathering information
about your activity while you are online.
18. True or false: The YourAdChoices program was established by
the DAA
- False
- True
Explanation: Indeed! The Digital Advertising Alliance (DAA) is the
organization that was responsible for establishing the YourAdChoices
initiative. YourAdChoices is a program that was designed by the Digital
Advertising Alliance (DAA), which is a non-profit organization, with the
purpose of providing people with information and choice over tailored online
advertising. Users are able to get an understanding of how internet advertising
works, examine and control the information that is used for interest-based
advertising, and opt out of receiving targeted advertisements from
participating businesses via the initiative, which provides a collection of
tools and resources offering these capabilities.
19. The advertising ecosystem includes: (Choose all that apply)
- Manufacturers
- Regulators and gatekeepers
- Consumers
- Publishers and partners
20. True or false? Consumers are equally comfortable with
advertisers using information they have provided and information that was
assumed based on their browsing habits.
- True
- False
Explanation: Refuted.
It is possible for consumers to have varying degrees of comfort with the use of
information by advertising, and assumptions based on browsing behaviors may be
less acceptable than information that is presented explicitly. It is possible
that consumers will feel more at ease with advertising that is based on
explicit information that they have supplied, since this suggests that they
have made a deliberate decision to divulge certain data. On the other side,
assumptions that are formed based on surfing behaviors may be seen as intrusive
or seem to be less accurate, which may result in issues over privacy. This
demonstrates the significance of maintaining trust and respecting user
preferences in data-driven advertising by highlighting the relevance of
transparency and user permission respectively. With regard to this, what are
your thoughts?
21. A good way for a consumer to control their private online
data is:
- A VPN.
- Turning off “Tracking” for all apps on their mobile
devices.
- Changing the settings of their social media
platforms.
- All of the Above
22. True or false, even though it costs more, an advertiser
always has an option to directly use a consumer’s personal data.
- True
- False
Explanation: Refuted.
It is typically not permissible for advertisers to use the personal information
of consumers directly without first obtaining their agreement. Advertisers are
required to comply with privacy regulations and ethical standards. Prior to
collecting and using personal data, marketers are required to seek express
agreement in order to comply with privacy requirements. These restrictions
include the General Data Protection Regulation (GDPR) in Europe and other
legislation that are comparable in other locations.
Not only does the use of personal data without authorization
constitute a violation of privacy rules, but it also has the potential to
result in legal repercussions and to cause reputational harm to the advertiser.
When it comes to efficiently targeting audiences without directly using
personal data, advertisers often have a variety of choices available to them.
These possibilities include the use of aggregated and anonymized data, the
utilization of contextual targeting, and the honoring of user preferences via
opt-in processes.
23. True or false: First-party data is information that a
consumer offers directly to a company.
- True
- False
Explanation: Indeed! Indeed, information that is provided by a customer to a
business in a direct manner is referred to as first-party data. Firsthand
information is gathered from people themselves, often via contacts with a
company's website, goods, services, or other direct engagements. This
information is received directly from the individuals. The fact that users
voluntarily share data, which provides insights into their preferences,
activities, and interests, is one of the reasons why it is regarded to be of excellent
value.
24. Which EU citizen data right is not included in the General
Data Protection Regulation (GDPR)?
- The right to have all the information that was
collected and saved about them erased.
- The right to data portability.
- The right to access the personal information
received about them.
- The right to not be discriminated
against for exercising their rights.
Explanation: Even
though the General Data Protection Regulation (GDPR) covers a complete set of
data rights for people of the European Union, there is one significant right
that is not specifically listed in the regulation, and that is the "right
to be forgotten." By exercising this right, which is often referred to as
the right to erasure, people have the ability to request that their personal
data be deleted under certain sets of conditions.
The right to be forgotten was brought to the attention of the
public by a verdict that was handed down by the European Court of Justice in
2014. Since then, it has been further developed via the implementation of
guidelines and rulings. Despite the fact that the General Data Protection
Regulation (GDPR) does not specifically reference the "right to be
forgotten," it does include the idea within the more general right to
erasure and the ability of people to have their personal data destroyed under
certain circumstances.
25. Which Californian citizen data right is not included in the
California Consumer Privacy Act (CCPA)?
- The right to know what information is being
collected about them.
- The right to access the personal information
received about them.
- The right to prior consent.
- The right to data portability.
Explanation: One of the rights that is not
officially listed in the California Consumer Privacy Act (CCPA) is the
"right to be forgotten" or the "right to erasure." The CCPA
does establish certain privacy rights for customers in the state of California.
Individuals have the ability to request that their personal information that is
stored by businesses be deleted, which is made possible by the idea of the
"right to be forgotten."
Although the California Consumer
Privacy Act (CCPA) provides customers in the state of California with the
ability to request that their personal information be deleted, the phrase
"right to be forgotten" is not officially included in the law. As an
alternative, it gives customers the right to delete their data as a component
of the more comprehensive privacy rights that are guaranteed to them by the
law. According to the right to deletion, customers have the ability to request
that their personal information be removed, however there are several
exceptions and criteria that must be met.