1. What is earned media?
- Promoted links that appear at the top of a search
page
- Digital content that a brand fully controls
- Positive digital exposure generated
through personal or public recommendations
- Digital promotion that a brand pays to put online
Explanation:The
term "earned media" refers to the awareness and attention that a
business obtains as a result of organic efforts rather than paid advertising
opportunities. Genuine curiosity, good word-of-mouth, social media sharing,
reviews, and media attention all contributed to the overall success of the
endeavor. In essence, it is the awareness and exposure that a brand acquires
spontaneously as a result of its reputation, quality, or the distinctive offers
that it provides. Earned publicity is comparable to the free bonus that you get
when people sincerely appreciate and speak about the product or service that
you provide.
2. Which of the following factors does a search engine use to
rank results? Select all that apply.
- Quality
- Relevance
- Internet speed
- Computer type
3. What search engine optimization (SEO) practice includes
identifying common search terms and phrases consumers use to find products or
services online?
- Adopting a
user-friendly website structure
- Purchasing paid media ads
- Creating quality content
- Conducting keyword research
Explanation:Exactly
this is the investigative work that is referred to as "Keyword
Research." The process is comparable to deciphering the coded language
that individuals employ while searching on the internet. You will be able to
optimize your content so that it is in line with what your target audience is
searching for if you first determine the searches that are most often
performed. This is the first phase in the search engine optimization (SEO)
game, which will help you communicate in the same language as your prospective
clients and will increase the likelihood that you will be discovered in the
huge internet wilderness.
4. What is search engine marketing (SEM)?
- The set of practices designed to increase the
quantity and quality of traffic to a website
- The process of
generating traffic to a website through paid ads that appear in search
engine results
- The process of generating traffic to a website from
results that users receive when they perform a search
- The set of practices designed to keep content
useful and usable for customers
Explanation:The
term "search engine marketing" (SEM) might be thought of as the hip
counterpart to "online marketing." Increasing the visibility of
websites in search engine results pages (SERPs) via paid advertising is an
example of a digital marketing approach that includes promoting websites.
It is the art of utilizing sponsored advertisements to appear at
the top of search engine results when someone puts in a relevant query. To put
it another way, it is the art of employing paid advertisements. Consequently,
your advertisement can be right there, greeting individuals when they are
looking for anything that is similar to what you have to offer. It is
comparable to purchasing for a VIP ticket that allows you to skip the line in
the online wait!
5. Which paid advertising model charges a business every time
someone clicks on their ad?
- Maximum-bid ads
- Pay-per-click ads
- Minimum-bid ads
- Third-party ads
Explanation:The
"Pay-Per-Click" (PPC) model is the one that you are referring to.
When someone takes action and clicks on your advertisement, you will only be
charged for it in this reality. It is similar to inviting people to your online
party and only paying for those individuals who click to confirm their
attendance. You are able to measure just how many inquisitive folks were
fascinated enough to give your advertisement a little clickety-click, and it is
a cost-effective method of driving traffic to your website.
6. Fill in the blank: Remarketing is an important part of
digital marketing because it allows a brand to _____.
- recapture the
attention of people who are already interested in the brand
- encourage website visitors to make a purchase
before they leave the website
- be more visible to potential customers through
search engine listings
- drive website
traffic to the brand’s social media channels
Explanation:Remarketing
is similar to giving your audience a little prod in the right direction. The
ability to reconnect with consumers who have previously visited a brand's
website but may not have taken the required action, such as completing a
purchase, is made possible by this feature. To fill in the gap, remarketing is
an essential component of digital marketing since it enables a company to
re-engage with prospective consumers and remind them of the opportunities that
they may have overlooked in the past. You might say something along the lines
of, "Hey, we're still here, and our awesome stuff is waiting for
you!"
7. What is search engine optimization (SEO)?
- A set of practices designed to increase
the quantity and quality of traffic to a website
- A website
structure that makes it easier for search engines and customers to navigate
- The content and relevance of a keyword or title
search
- The pages of results produced when someone performs
a search
Explanation:Remarketing
is similar to giving your audience a little prod in the right direction. The
ability to reconnect with consumers who have previously visited a brand's
website but may not have taken the required action, such as completing a
purchase, is made possible by this feature. To fill in the gap, remarketing is
an essential component of digital marketing since it enables a company to
re-engage with prospective consumers and remind them of the opportunities that
they may have overlooked in the past. You might say something along the lines
of, "Hey, we're still here, and our awesome stuff is waiting for
you!"
8. Tracking and analyzing social media conversations and
mentions related to a brand is an example of which pillar of social media
marketing?
- Analytics and reporting
- Paid social media
- Planning and
publishing
- Social listening and engagement
Explanation:One of
the most important aspects of social media marketing is the "Social
Listening" pillar. One might say that it is similar to having your very
own social media spy that listens in on conversations and mentions that are
associated with your business. You may obtain a sneak peak into what others are
saying about you by monitoring and analyzing these social signals (also known
as social signals). Not only is it important to listen to the conversation, but
it is also essential to comprehend it, gain knowledge from it, and use the
insights gained into the development of your social media strategy. It is the
equivalent of having a covert agent working to ensure that your brand is always
up to date!
9. Which of the following are advantages of using paid social
media ads? Select all that apply.
- Remarketing
products
- Serving ads to highly specific customer
groups
- Customizing email content for individual
subscribers
- Expanding a
brand’s reach
10. What is email marketing?
- Focusing on a company’s brand or reputation to
increase credibility and loyalty
- Sending
messages to a list of existing subscribers to share information, drive
sales, or create community
- Creating and publishing content for platforms like
Instagram or Twitter to drive engagement and promote a brand or product
- Making a plan for achieving specific goals through
online channels to support and advance business objectives
Explanation:When
it comes to marketing, email marketing is comparable to a neighbor who comes to
visit and brings you information and great deals in your inbox. It is a kind of
digital marketing that entails sending emails to a specific audience with the
intention of fostering connections, advertising goods or services, and keeping
people informed about what is going on.
One of the most direct and personal ways for companies to engage
with their audience is via the use of email marketing. This may be done in the
form of a newsletter, a promotional offer, or even simply a pleasant hello. It
is not enough to just send emails at random; you must also create content that
is interesting and engaging, so that it connects with your subscribers and
encourages them to keep coming back for more. Therefore, in a word, email
marketing is the skill of transforming your subscribers into customers who are
devoted to your pen pals!
11. Fill in the blank: Dividing an email subscriber list into
smaller groups based on criteria like interests, location, or purchase history
is called _____.
- paid social media
- email personalization
- email segmentation
- spam
Explanation:I see,
you've mastered the art of segmentation! You may create tailored VIP sections
for your audience by dividing an email subscriber list into smaller, more
focused groups based on variables such as interests, geography, or purchase
history. This provides your audience with a more personalized experience. This
feature, which is known as "Email Segmentation," enables you to
personalize your communications with certain groups, so making your emails more
relevant and interesting for each of those groups. In other words, it is the
same as providing everyone with a front-row seat to the stuff that is most
important to them!
12. Which of the following are examples of email
personalization? Select all that apply.
- Sending
unwanted emails out in bulk to a mass recipient list
- Following up on previous interactions
- Sending messages that match where
customers are in the marketing funnel
- Addressing each
recipient directly
13. What are the five pillars of social media marketing? Select
five.
- Planning and publishing
- Paid social media
- Listening and engagement
- Budgeting and promoting
- Strategy
- Analytics and reporting